When someone searches "concrete contractor near me", Google shows a map with three companies before any website. Your Google Business Profile decides whether you are one of them. It is free, and most small concrete companies leave half of it empty. Here is how to set it up right.
Category
- Main category: Concrete contractor. This one decision affects your ranking more than almost anything else on the profile
- Secondary categories only for work you really do, such as Paving contractor or Mason. Do not add categories to catch more searches; it can hurt you
Service area, not a storefront
Most concrete contractors work from home or a yard, not an office customers visit. Set your profile as a service area business:
- Hide your home address and list the towns and ZIP codes you serve
- Stay realistic. List the area you actually work, usually 20 to 40 miles from your yard. A huge service area does not make Google rank you farther away
Name, phone and hours
- Use your real business name, exactly as it appears on your truck and invoices. Adding "Best Concrete Plano" to the name breaks Google's rules and can get the profile suspended
- A local phone number that someone, or something, answers
- Hours when you answer calls, not just when you pour
Services and prices
Add each service with a short description:
- Concrete driveways
- Patios and slabs
- Sidewalks and walkways
- Stamped and decorative concrete
- Concrete repair and resurfacing
- Driveway tear-out and replacement
You can add a starting price where it helps. "Patios from $1,200" sets expectations and filters out people looking for $300.
Photos: the part most contractors skip
Profiles with many recent photos get more calls. Post:
- Every finished job, from the street and up close
- Before and after of tear-out and replacement
- Your crew and trucks with your name on them
- Stamped patterns and colors, so people can point to what they want
Aim for a few new photos every week in season. Real job photos only; stock photos do nothing.
Posts
Google lets you publish short posts. Use them for the season:
- Spring: patio ideas and "book your spring pour"
- Summer: pool decks and shed slabs
- Fall: "replace your cracked driveway before winter"
- Winter: booking next season, with a deposit to hold the date
One post a week is plenty.
Reviews and replies
Reviews are a big part of the ranking. Ask every customer, reply to every review, and keep a steady flow. Read Google reviews for concrete contractors for the exact ask.
Questions and answers
Add your own common questions to the Q&A section: Do you give free estimates? How long before I can drive on it? Do you take deposits? Do you handle permits? It saves calls and shows up in search.
Link it to a website that matches
Google checks that your profile and your website agree: same name, same phone, same services, same towns. A website with a page for each service and each town you work tells Google exactly where to show you. Read the concrete contractor website checklist for what that site needs.
Mistakes that keep contractors off the map
- Keywords stuffed in the business name
- A P.O. box or virtual office as the address
- Duplicate profiles for the same business
- No photos, or photos from three years ago
- Reviews that stopped coming in last spring
Ten minutes a week
You do not need to sit at a computer. From your phone, in the truck:
- Add three photos from this week's jobs, with a short caption: "Stamped ashlar patio, Allen"
- Reply to new reviews, good and bad
- Answer new questions in the Q&A
- Check your hours, especially around holidays and in winter
- Post once, if there is something seasonal to say
Ten minutes a week, every week, beats a three-hour cleanup once a year. Google notices profiles that are kept up, and so do homeowners comparing three contractors on a Sunday night.
Keep it alive
A profile that changes every week, with new photos, new reviews and a post now and then, looks like an active business to Google and to customers. See how concrete contractor marketing keeps reviews and pages coming without extra work.
Frequently asked questions
What Google Business category should a concrete company use?
Use Concrete contractor as the main category, and add secondary ones only for work you actually do.
Should a concrete contractor show their address on Google?
If customers do not visit you, set the profile as a service area business, hide the home address and list the towns you serve.